Good news for Windows Phone users – now you can find a wider selection of apps in Microsoft’s online phone store. A new Microsoft Corporation(NASDAQ:MSFT) blog entry detailing the growth of the Windows Phone store in 2012 talked about statistics. In the last year, more than 300,000 app updates were added and more than 75,000 new apps and games were published, which totals to more than double the final figure).
Customer feedback gives the idea that an average Windows Phone user has downloaded around 54 apps, with Live Apps being very popular. Around 85% of Windows Phone 8 users have stated that they will select a Live App as opposed to one minus that feature. Live Apps display the latest news, weather, e-mails, appointments, and other information as it arrives.
Every Windows Phone app is certified by Microsoft to protect against malware and viruses. And in the last year, the company has included and Alipay to its payment options. At the beginning of 2012, the number of consumer markets for the Windows Phone store was only 35, but it has increased to 191 now!
But the Windows Phone Store has a long way to go before it can enter the league of Apple’s App Store and Google Play. Microsoft’s collection of 150,000 apps trails the more than 700,000 apps in the App Store and close to the same number on Google Play. However, Microsoft is pulling out all stops to make sure its app store attracts both developers and of course, customers.